Competition politics @ Mahesh Babu's '1 Nenokkadine' audio
Generally,
media folks too postpone all their assignments and get ready for audio
launch events as they have to cover every minute of the program to
entertain fans. But when it comes to Superstar Mahesh's '1 Nenokkadine'
audio launch, they should watch it on TV only, as media is restricted
from entering the event.
Actually a noted news channel, and another entertainment channel are
heard jointly investing around 2.5 Crores to buy the 'live telecast'
rights of Mahesh Babu's '1 Nenokkadine' audio launch. In fact this is
the highest sum someone has ever invested for buying telecast rights of a
music release event. In order to recover their mammoth investment of 72
Crores, actually a Mumbai based company has agreed to the terms
conditions laid by these two channels.
Among them, 'Rule One' reads out that no other media house, say it a TV, a newspaper or a website should be present at the venue. Though live-telecast rights are sold out earlier too, folks from all other media houses are allowed to watch the event, and photographers could click pictures. But now, it seems like competition politics have pulled plugs of all other cameras except the one that got rights.
So, if any person from media wants to watch '1 Nenokkadine' audio rights, they have to buy a fan pass, and attend the event at Shilpa Kalavedika and that too without any professional camera. Insiders revealed that photos of the function will be shared with others after a while, after everyone watches the program live on two Telugu channels.
Generally, media folks too postpone all their assignments and get ready for audio launch events as they have to cover every minute of the program to entertain fans. But when it comes to Superstar Mahesh's '1 Nenokkadine' audio launch, they should watch it on TV only, as media is restricted from entering the event.
Source: gulte.com
Among them, 'Rule One' reads out that no other media house, say it a TV, a newspaper or a website should be present at the venue. Though live-telecast rights are sold out earlier too, folks from all other media houses are allowed to watch the event, and photographers could click pictures. But now, it seems like competition politics have pulled plugs of all other cameras except the one that got rights.
So, if any person from media wants to watch '1 Nenokkadine' audio rights, they have to buy a fan pass, and attend the event at Shilpa Kalavedika and that too without any professional camera. Insiders revealed that photos of the function will be shared with others after a while, after everyone watches the program live on two Telugu channels.
Generally, media folks too postpone all their assignments and get ready for audio launch events as they have to cover every minute of the program to entertain fans. But when it comes to Superstar Mahesh's '1 Nenokkadine' audio launch, they should watch it on TV only, as media is restricted from entering the event.
Source: gulte.com
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